Marketing is very important to films, it’s a way to get a piece of media more popular. And with popularity comes which more revenue. For example, Disney movies. Disney is a large production company that has a huge marketing system. They always have new movies coming out, and when those trailers come out it’s all the talk on social media. They make toys and merchandise for that upcoming films. Talk shows will sometimes bring them up and their own channels will too. Let’s not forgot their parks too. All this attention leads us (the people) to want to go and watch it too. Remember when Frozen was coming out? Yeah, that’s a perfect example of all of their marketing strategies were coming to use. Cause of all that marketing they made around $1.8 billion in 2013-2014 on that film alone. So yeah marketing in media (especially in film) is very important cause it can either make or break a film.
- reeseaddisonmax